Sisterland Yellow Peony

SISTERLAND is the new Benetton fragrance collection inspired by female friendship. A real and unconditional friendship that consists of embracing all those things that make us different. WE ARE DIFFERENT, WE ARE FRIENDS.

BRAND
There are many things that make us who we are, whether as an individual being or as a community. Because after all, we are united by our differences and this is the essence of our world. The essence of everyone. Benetton Perfumes, fragrances for everyone.

BOTTLE
Yellow Peony in 80ml brings all the color to Sisterland. She is not inspired just by one color but all of them. She is romantic, optimistic and chic. The fragrance bottle is wrapped in a sleeve inspired by the colorful outfits of Benetton fashion house. The face is translucent because it is not associated with any skin tone, we can all see ourselves represented in it.

PACK
The outerpack is minimalist to highlight the quality of the product. On the side you can see the hashtag of the campaign. And on the back the sister plays hide-and-seek in a print illustrating the main ingredients of the fragrance. All five sisters are very different from each other but at the same time they combine perfectly, as all best group of friends.